VERDE enhances its Media Monitoring with AI, Venna Pavaday – Partner

Since 2017, VERDE has been using technology to provide media monitoring solutions to many clients. The verde.mu document management system is a proprietary tool used in the service delivery. While the company was using scraping methodology and other tools to find data in real time, the volume, velocity, and variety of media content today are unprecedented. News sites, social media, broadcast channels, forums, and visual platforms generate more information in a day than teams can process.

In this environment, this is where augmented intelligence comes in. Augmented intelligence is a model where artificial intelligence enhances human expertise rather than replacing it. This is what VERDE believes in and has been actively working with a team of developers to custom develop some AI processes to treat high volumes of data at speed. VERDE is also undertaking testing phases on creole, french audio to text module, which uses ASR and machine learning.

Venna Pavaday, Co Founder and Partner at VERDE says that “The processes allow for real-time tracking across thousands of sources, topic and trend detection and coverage at scale. However, local context and sensitivity remains a challenge. Emerging narratives that do not follow historical patterns are too complex for high speed processors and machines to decipher. From testing performed, it is confirmed that AI alone can lead to false positives, missed threats, or misinformed responses”

For instance, while AI can label content as positive, negative, or neutral, augmented intelligence goes further by interpreting emotional intensity, intent behind commentary or even  language use and tone.

Final Thoughts

Treatment and analysis of data has evolved. Be it media data or any other data type. At VERDE, we are pioneer researchers in data since 2015.

Any data consulting requirement needs a different approach.

If you want clear, honest guidance on what data you need to enhance your business or venture into new projects, VERDE provides tailored assessments based on business goals.