The founders have a commitment to entrepreneurship, making strategic investments financially and in terms of their time, in view of creating value. Core to their beliefs, the founders adopt a transparent approach and disclose their portfolio holdings and initiatives publicly:
VERDE VENTURES – Incubation and Venture Capital
Investment year: 2018 and ongoing
An accredited incubator and accelerator by the Mauritius Research and Innovation Council (MRIC) under the National SME Incubator Scheme.
The founders of VERDE bring their combined 20+ years in capital markets to the benefit of projects accepted under incubation or acceleration. The founders have worked for renowned institutions such as UBS, Schroders and Silk Invest in multiple asset classes and are among the very few people to have private equity fund management experience. They leverage on their knowhow, network and innovative processes to accompany projects.
VERDE VENTURES supported four cohorts of 23 projects up-to Q2 2021. 70% of those projects are today up and running businesses. Amongst those, VERDE today leverages on the services of software development firm Ogment for all tech and innovation projects, and Vite for delivery and transportation solutions.
VERDE VENTURES has so far not invested in any of the projects it has incubated or accelerated. However, the founders remain open to opportunities in any sector with like minded entrepreneurs.
VERDE HOUSE – Real Estate Development Project
Investment year: 2019
Strategic real estate investment by the founders of VERDE to move from a 25 sq m shared facility office in Ebene to a proprietary building strategically located between Ebene and Port Louis, in Soreze. VERDE’s activities are now on a 684 sq m plot of land with a three-storey 550 sq m building.
Communications and Media Analytics platform
Investment year: Phase 1 2019
Investment year: Phase 2: 2020
verde.mu is a proprietary development project, which combines the media related services offered by VERDE. The media services are based on strong data and analytical capabilities.
The project was developed in two phases, in line with VERDE’s long term strategic plan. The tool has enabled VERDE to enter a niche segment of accessing a document management system of what is published in traditional and online media. VERDE applies its expertise in analytics in this innovative solution to become a truster provider of media data to a number of clients.
To access the platform, visit www.verde.mu
An initiative to support the business community from the impact of COVID-19
Launched in partnership with Ogment, this initiative has had its intented societal impacts and was closed in July 2021.
Investment year: 2019 – 2020
Developed and on beta testing. Will be launched with a delivery partner with capabilities of externalising the platform in main african markets. Deployment timeframe: Q1 2023.
ION Digital Ltd
The founders bought-out of a media agency at the peak of COVID, believing that value could be created in this industry as a pure player (digital only) media agency. After a full restructuring and by supporting the relaunch phase of the media outlet, the key performance metrics as sought by the investors have been delivered by the then management team. The founders having solely a non-executive role, relied on data analytics to monitor the evolution of the digital media landscape and that of the media outlet, in comparison. Having successfully delivered close to four times the average audience figures of the media outlet under previous ownership, the founders are working on leveraging on the reach of the ionnews.mu platforms for their retail ventures.
OUR CORE INVESTMENT PHILOSOPHY
All our investments are underpinned by insights and market intelligence. We strive to remain positioned and invested in niche segments where we truly believe we can create long term value or bring differentiated services and solutions. Our strategic initiatives are backed by our core beliefs:
– Bold plans backed up by strong implementation capabilities
We believe ambition is best served by disciplined pragmatism and concrete insights. We train people to find and measure traction before committing to scaling up. We encourage a culture of hard work, rigorous market understanding and detailed use of data in decision making.
We are free to invest independently. Our decisions rely solely on the belief of the founders and their advisory board members.
– Complex segments
We strive to enter segments which are complex and with very few competitors. Our entrepreneurial philosophy is centered to compete with existing players, even with means that are very often limited, but with the core belief that with the right strategic position, market share is there to be taken.
Upto Q4 2022, equity generated by VERDE and its subsidiaries were ploughed back into new businesses. With a diversification plan led by its founders, VENDI Group was created. The businesses under the VENDI Group portfolio and the whole corporate restructuring will be completed by the corporate finance team in early Q1 2023.
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