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Author: VERDE

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Venna Pavaday, Co-Founder of VERDE “Coffee is today part of the lifestyle of the younger generations”

Of people surveyed, 22.9% have stated that they never visit coffee shops. Of those who visit coffee shops, 53.0% visit coffee shops regularly (once a week or more), whilst others go less frequently.

Café Lux is perceived as an international brand by 20.1% of respondents.

Café Lux is perceived as having the strongest brand on the market, while Artisan Coffee is believed to be doing the best job at retaining clients and maintaining their market share.

People visit on average 2 to 3 different coffee shops, while 24.6% are loyal to only 1 brand. The products consumed most regularly at coffee shops are (1) coffee, (2) Cakes and (3) Savoury products.

The type of coffee the most consumed is Cappuccino, at 57.2% of responses, followed by Espressos and Café au lait, at 42.6% and 42.3% of responses respectively. 10% of respondents do not actually consume coffee but visit coffee shops for other products.

The 2 main brands are clearly Café Lux and Artisan Coffee according to respondents. Café Lux ranks first in terms of Cakes, Quality of coffee while Artisan Coffee ranks first for Price, Promotions and discounts.

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The EVE project: Key finding of the highest importance within organisations and from business partners and collaborators.

Participants were asked to rate the importance of the following criteria (illustrated by the graph below) (1) within their own organisation and (2) when it comes to business partners and collaborators that they deal with.

The graph demonstrates that:
– Good leadership, Good strategic and tactical plans & Business ethics are the 3 most important factors within an organisation
– Business ethics, Effective communication & Good strategic and tactical plans are the 3 most important factors from business partners

 

 

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The aim is to support entrepreneurs who may have been confronted with abusive and unfair commercial transactions that do not know who to contact to find a solution.

Venna Pavaday : “The Companies we interviewed recognize the extent to which ethics and values are essential to the success of any organization. This study aims to give leaders ways to more effectively measure and manage ethical performance and putting values into action. It demonstrates that ethical behaviour reinforces trust and that it is, ultimately, essential to the success of organizations. As an entrepreneur and with a view to signifying our commitment to creation and preservation of a fair market, we launched an NGO and a video entitled “Loyal is beautiful”. This initiative to dedicate a whole study on values in the business community reflects VERDE’s position in terms of injustices it has faced in the recent past.”

 

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The EVE Project provides the first holistic view of trends shaping the leaders of tomorrow’s markets and brings to life the essence of what it means to be self-employed

Dirish K. Noonaram: “Setting up the EVE project was a rich and stimulating experience, especially taking into account the injustices we, ourselves have faced as entrepreneurs. This report highlights the historical lack of research and reflections on how ethics and values are closely linked in the world of business and how it is practised by Mauritian entrepreneurs.”

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Loyal is Beautiful. C’est ainsi que s’appelle l’ONG lancée par VERDE

 

Loyal is Beautiful. C’est ainsi que s’appelle l’ONG lancée par VERDE, société de veille économique et experte en Corporate Finance. Objectif : faire la lumière sur les difficultés et risques auxquels sont confrontées les PME et sensibiliser la communauté des entrepreneurs aux injustices qu’ils sont susceptibles de subir d’une manière ou d’une autre dans leur parcours.

VERDE, explique Venna Pavaday, cofondatrice et partenaire, veut mettre l’accent sur l’importance des valeurs et de l’éthique dans les relations commerciales. « Les PME sont particulièrement vulnérables à des abus à ce niveau de la part d’entreprises de toute taille, qui bien souvent ne respectent pas les valeurs fondamentales qui sont si importantes en affaires. Nous voulons mobiliser la communauté des entrepreneurs et leur dire que nous sommes là pour les aider et qu’ensemble, nous pourrons raviver la flamme de l’entrepreneuriat mauricien sur la base de nos valeurs », dit-elle.

Dans cette optique, la vidéo « Loyal is Beautiful », qui raconte l’histoire de VERDE et du litige au sujet de Scale Up, a été lancée il y a à peine une semaine. D’ores et déjà, près de 500 personnes ont plébiscité cette initiative et se sont inscrites. La vidéo est accessible sur le lien suivant :

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Pour rappel, VERDE a déposé une plainte en cour commerciale contre la Mauritius Commercial Bank (MCB) pour rupture abusive de négociations. Le contentieux concerne le lancement en 2021 de la plateforme Punch par la MCB, alors que VERDE avance être à l’origine du concept de base de la plateforme de networking.

« Si nous remportons cette bataille en justice, nous nous engageons à allouer une partie de l’indemnisation perçue à l’ONG pour aider ceux qui ont rencontré des difficultés similaires mais qui n’ont pas les moyens financiers d’agir. Nous avons également déjà réuni un panel d’avoués et d’avocats qui soutiennent cette cause et qui sont prêts à travailler pro bono ou à un tarif réduit pour lutter contre ces cas d’injustice. Nous invitons toute autre partie qui souhaite contribuer à cette initiative à se joindre à notre cause », ajoute Dirish Noonaram, cofondateur et partenaire de VERDE.

Source: https://defieconomie.defimedia.info/article/2589/une-ong-au-service-des-entrepreneurs-locaux-voit-le-jour

 

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OH FOOD – National eating out-of-home trends and best rated brands 2020

It is a pleasure to introduce the OH FOOD 2020 report. OH FOOD is a national initiative undertaken by VERDE. This initiative stems from the changing lifestyle which we have witnessed over the last 20 years. The insights and findings will inform debate and decision making within businesses while also providing best rated eating-out-of-home brands of 2020.

Eating-out-of-home is a real melting pot. Crowd pullers and buoyant experiences surround the many shopping malls, street food, and other places. Those places show to us the full range of economic, demographic, social and cultural differences.

Download the report.

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Standard Bank – Africa Wealth Report 2020

Standard Bank and Intellidex launched a groundbreaking research into the wealthy in Africa. The African Wealth Report, covers five countries and 265 respondents. VERDE was appointed by Intellidex as lead research agency for Mauritius.

Download the report.

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