Brands need a constant influx of new energy, inspired thinking and game-changing intelligence in order to charge ahead of the market, capture greater share and exceed consumers’ expectations. We inspire fresh brand thinking by enlisting out clients in a dynamic collaboration, so that they:
- Gain an edge by uncovering what separates them from the competition
- Discover hidden game-changers to take their brand to the next level
- Anticipate hurdles and course-correct long before they cause problems
- Validate their brand identity by knowing how they are perceived and what the brand represents
Consumers are more and more demanding today but, at the same time, they are more receptive to ideas and feedback and have a lot to share about what it takes to gain more of their spending. We provide high quality and focused insights so that everything our clients do is a direct reflection of what their consumers want by
- Elevating the customer experience by knowing what they want and when they want it
- Illuminating ratings and data points with the voice of the customer
- Uncovering pivotal moments by deconstructing your consumers’ path to purchase
- Tracking trends and evolution in consumer demand and expectations
Whatever the type of research, we integrate innovative techniques and technology solutions to deliver on our clients’ needs and exceed their expectations. Our R&D personnel ensure that we are always at the top of what is happening in market research around the world, and how clients’ technological needs are evolving. Our latest innovative offerings
- Social media analytics uncover insights about the voice of the public in additional to what is happening on traditional media
- Data visualisation techniques allow our clients to have access to real time updates from dashboards
- Industry trackers provide indications of evolution of market segment and impacts of events
- Panel surveys allow for fast and easy surveys, directly reaching the public
Business landscape is constantly evolving. We work with our clients as a true strategic partner, applying rigorous standards and creative ingenuity to unlock breakthrough insights about their brands, customers, category and the evolving culture in which they operate. Our services include:
- Design studies and conduct longitudinal program evaluations from an activity’s inception through various milestones to outcomes, impacts and cost-related analysis.
- Analyse and make sense of unused data to provide direction in the strategy
- Undertake customer satisfaction and customer journey research, and provide recommendations for an increased client engagement
- Undertake internal management and organizational studies
- Setting up and tracking of key performance metrics following market evaluation and planning
Venna co-founded VERDE is 2016 and has spearheaded the company into a high growth potential company over 3 years. VERDE specialises in research, data analytics, predictive modelling.
Venna brings with her more than 12 years of experience in syndicated research, custom solutions and advanced analytics. She is focused on generating even further growth for VERDE by capitalising on untapped segments.
Prior to founding VERDE, Venna spent her career in investments, especially focused on the launch, monitoring and marketing of investment funds. Venna has worked for a number of years in major investment firms in the UK, which included Schroder Investments and UBS Global Asset Management.
She has over time acquired deep and holistic experience on modelling, data mining and analytics. She today has a proven track record in development of methodologies and in implementing growth strategies, overseeing strategic transactions and creating value for stakeholders.
Venna heads VERDE’s innovation-based initiatives, given her growth-focused vision, which leverages VERDE’s granular and proprietary data, technology assets, and advanced analytics.
Venna has also overseen large-scale strategic marketing engagements for clients, which included pricing strategy, demand assessment, marketing spend allocation and optimization, customer profitability improvement, corporate and brand repositioning, brand portfolio
optimization, sales force effectiveness, channel management, new product launch, and marketing capability building. Venna has worked with a wide variety of survey and syndicated data, internal and external databases, marketing research tools and methodologies, and marketing science models.
Venna received her bachelor’s degree in Mathematics, Operational Research, Statistics and Economics at the University of Warwick in the UK.
Dirish K. Noonaram
Dirish co-founded and established successful data consulting practice VERDE. He started the activities of the firm in 2016 to become an important player in the sub-Saharan region. Dirish also extended the activities of VERDE in multiple markets through a network of partners and collaborators.
Dirish has over 10 years’ experience in financial services, first as a commodity and currency trader, then senior analyst and AVP Investments. During his career, he extensively researched financial markets and travelled to several African and European countries.
Dirish is today a well-known and respected researcher with strong credentials in predictive analytics. Dirish has a strong background in solving issues through innovative methodologies, meaningful analysis, and vivid output.
His specialty is custom, creative, and complex research that seamlessly integrates qual and quant methods. Dirish has extensive experience in project implementation, having led assignments with major corporations in over 25 industries across Europe and Africa. He is a regular contributor in newspapers and magazines. He today leads VERDE’s strategic initiatives and expansion plans.
Dirish has lectured at university level for a number of years in applied statistics. He holds an MSc (Distinction) in Management Science from the University of Kent, UK, and a BSc (Hons) in Mathematics from the University of Mauritius.
Our views and studies are sought at national and international level. We welcome your views and opinions on our work. You may share subjects with us, that you think will have a positive impact on our society and stakeholders.
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